Campus Forever?

Northrup reversedIt is hard to find anyone who thinks his or her own undergraduate campus will cease to be.  It is as if these places will go on forever.

At a recent SCUP conference I asked attendees to tell me why their campus would or would not exist in 2040.  One said their campus would morph into a “multi-purpose innovation / business / research park”.  All the rest said their campus would survive – at least until 2040.

The reasons fell into four categories:  too big to fail, enough demand, adaptable enough and unique mission.  Can this be right?

To survive, campuses must be more than a collection of familiar physical artifacts and stage sets for live action reality shows. Continue reading

Legacy and a Blank Slate

Blank SlateProvosts and presidents are asking how much campus they actually need.  Campus planners are caught between decisions of building or not building.  As each contemplates changes to the trajectory of their institution, they will be well served to have the courage to consider both a blank slate and “Old Main.”  Making campus matter in the 21st century requires two contradictory ideas:  respecting legacy and starting fresh.  Until recently much was tacitly assumed to be fundamental to the idea of campus:

  • Physical class time was required.
  • Serendipitous encounters occurred face to face.
  • The value of an institution was tied to a specific geography.
  • Books were on paper.
  • An undergraduate degree required eight semesters.
  • Research required specialized locations; and
  • Interactions among students and faculty were synchronous.

These assumptions are becoming either obsolete or optional.  The choices vary among institutions and are a function of evolving business models. Continue reading